Six Top Marketing Tools to Generate More Visitors
6 Tools to Stay on Top of Your Competition
Tracking your competition's marketing efforts can definitely help you improve and refine your own.
Watch a few pregame interviews and inevitably a coach will say this about the other team: "We're not worried about what they will do. We're focused on playing our game. If we execute our game plan … we'll win."The point? The competition doesn't matter: Do what you do, and do it incredibly well, and you will win. That sounds great in theory but is terrible in practice. Winning, in sports and in business, almost always requires reacting to what your competition does. And that means keeping track of your competition--especially from a marketing point of view. In Inbound Marketing: Attract, Engage, and Delight Customers Online, HubSpot co-founders Brian Halligan and Dharmesh Shah describe six different ways to track your business relative to your competition. (In case you're unfamiliar with the term, I should explain that inbound marketing is based on attracting customers with focused, relevant content rather than interrupting them with ads, and their book is an outstanding guide to developing your own inbound marketing strategy and implementation plan.) Here are the six tools they recommend. Also, check out the slideshare on growing your business with inbound marketing at the bottom of this post: