Quick Tips for Monetizing Stock Footage

10 Quick Tips for Monetizing Stock Footage

The Digital Cinema Society (DCS) organized a how-to event for cinematographers in New York City aimed at offering tips on making money from stock footage. Moderated by DCS President James Mathers, the panel convened August 2 at B&H Photo & Video in Manhattan, and speakers included cinematographer Mark Forman, Light Iron CEO and co-founder Michael Cioni, B&H-The Studio cameras and workflow expert Michel Suissa, and Shutterstock's director of video acquisition, Tom Spota. The topic shifted fairly quickly to encompass a free-wheeling discussion of camera technology, but here's a rundown on some of the advice about making money from your own footage library that panelists shared. Pictured (top), from left: Michel Suissa, Mark Forman, James Mathers, Tom Spota, and Michael Cioni. 1.) Always think about rights issues. To keep your shots from being flagged by skittish network or studio legal types, don't frame them around a single entity. Instead of taking a picture of one building, compose a nice shot including three or more. Instead of shooting a single person on the street — unless you're willing to secure a model release (see below) — shoot a crowd of mostly unidentifiable people. If you really need to highlight a specific structure or person, seek permission. "If you don't get permission, even though it's legal, the lawyers will make you kill it," said cinematographer Mark Forman.

    

2.) Always shoot the highest quality possible — preferably 4K or better. Light Iron CEO and founder Michael Cioni showed a chart depicting the relative size of different screen formats. The image was familiar but it made a crucial point: with word last week that Red Digital Cinema's Dragon sensor was in the field, 2K resolution is decidedly closer to the right-hand (lower quality) side of the chart than it is to the left-hand (higher quality) side. There are lots of reasons to shoot in HD or 2K, but future-proofing footage and preserving its value as stock is most definitely not one of them. (B&H's Michel Suissa shot some 4K video of the event with the Sony F55 and then played the clips out on an HP Z820 workstation running Assimilate Scratch within minutes, just to show that 4K can work comfortably in the real world.) 3.) When considering subjects, look out your window. "I have a really incredible rooftop, with a view of Manhattan north and south," Forman said, explaining that TV series are always looking for establishing shots of New York City. If you're lucky, pointing a camera out your window could conceivably net you thousands of dollars worth of stock shots. Forman also remembered a cross-country shoot for an indie film, during which he specified that any shots he captured without actors in the frame (such as Monument Valley vistas) would be his to keep and license, giving him an instant archive of Americana. 4.) Think twice about shooting time-lapse for stock. Shutterstock's Tom Spota said time-lapse is a popular footage category, but Forman argued shooters should consider whether the potential revenue is worth the significant time investment required to babysit a camera for 12 hours or more. "Unless you want to do [time-lapse], it's not worth it financially," he said. 5.) Retain ownership. Don't get roped into an agreement where another entity owns your content outright. License footage to others — don't sell it to them. 6.) Balance the potential upside of microstock agencies against the traditional model. Forman doubted that the microstock model would provide big returns unless you have a sizable library of footage to monetize, noting thtat licensing a single shot to a TV series through a traditional stock partner can generate many times as much as licensing it through a site like Shutterstock. However, Spota countered by noting that there are 27 million small business owners in the U.S. who constitute a huge and potentially lucrative market because they have been forced to become content publishers on the Internet. 7.) Go the extra mile: work with a model. Spota indicated that model-release footage is among the most in-demand among Shutterstock's customers, along with imagery related to business, healthy lifestyles, and education. Just make sure you get the proper clearances, a task your agency can help you with by providing the appropriate forms and other guidance. 8.) Don't worry about 3D. Uptake for viewing stereo 3D content at home and on the Internet has been minimal, so unless you're working on assignment, it doesn't make much sense to amass a library of stereo footage. "4K is the 3D we've always wanted," Cioni quipped. 9.) Stay up-to-date with camera technology. Yes, that's easier said than done. But Cioni noted that sensor technology improves so steadily and surely that whatever camera is on the market with the newest sensor is likely to provide the nicest imaages. Keep your eyes and ears open for any chance you might have to shoot with the latest and greatest and hang onto some footage for your own purposes. 10.) Use LTO tape for cost-effective archiving. Cioni estimated that archiving footage to LTO tape costs about $0.04/GB, making it a bargain compared to spinning discs or archival film negatives. Until atomic-scale magnetic memory is a real thing you can plug in and use, tape is likely to be your best bet. 

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Save Time and Money by Using Templates and Stock Footage

Save Time and Money

by Using Templates and Stock Footage

There are two primary things you’re concerned with: making money and having enough time to juggle all your projects. The use of templates and stock footage can help you accomplish both of those aspects if you’re willing to give them a chance and use them appropriately. Every video project created essentially boils down to two things: budget and deadline. If you've made the decision to turn video production into your income, finding viable shortcuts to work around these constraints is necessary. Using stock video footage and templates can maximize your time in a variety of ways while also being friendly to your budget. When used appropriately they can elevate your projects while offering the freedom to expand your business.

Money Management

If there's one thing more important than time in a project, it's money. Budgets are a constant factor in any video and need to be adhered to. Going over budget can negatively impact a project's success and simultaneously cost you future work from a client. In this aspect, stock footage can be immensely helpful as well. The idea behind stock video footage is to have readily accessible art, video clips and pictures that can be used in a variety of projects quickly. While it's easy to see how such things could save you time, not everyone understands exactly how it saves money. Say you're working on a project that calls for B-roll footage of a metropolitan skyline, preferably in a bird's eye view. Renting out a helicopter and all the necessary camera equipment to record footage (which will only be used for a few seconds) isn't very practical. Using stock video footage of a skyline would make more sense and the cost of licensing video clips would be far less than the rental costs involved in filming it yourself. The same could be said for large explosions, underwater shooting or any extreme shots.

Time vs Money

The old adage “time is money” doesn't always have to be taken literally, as there are moments where your time is worth more than the money you spend. For example, you need footage of cars driving on a highway, which is simple to record without hurting your budget, but it will cost you time. You have to get to location, set up equipment, record the footage and then pack everything up. While that doesn't sound particularly long, compared to the five minutes (maybe) it takes to drop stock video footage into your editing timeline, it's an eon! Recording something easy and simple might be more cost effective than purchasing the stock video footage, but the time saved could be far more valuable. The hours spent recording B-roll could have been used on other aspects of your video. If the your project calls for VFX or you've come up with a neat last minute idea, you'll need enough time to complete them to your satisfaction. From a business standpoint you'll most likely be working on more than one project at a time. This means you can’t always spend hours recording footage (which only amounts to a few seconds) on one project. Your time is better utilized multitasking on the rest of your business. Being over budget means less profit, but clients won’t return with more business if you’re turning things in late: balance is necessary. Every project you do has different requirements, your need to save either money or time will vary and it’s up to you to determine which is most important. As such, it’s vital that you understand the needs of every project from the beginning.

Templates and You

Graphic templates are another great way to save your time, money and hassle on a project. Templates exist for transitions, lower thirds (i.e. titles you’d see at the bottom of the screen in documentaries or news), and even opening title sequences. Like stock footage, they’re per-manufactured elements you can quickly place into your videos. Even if your primary business revolves around simple wedding videos, some degree of graphics are always going to be necessary. They give your videos a more professional look; elevating them above the others out there. Templates can give your projects a professional appearance, even if you lack the skills to generate your own motion graphics. Graphic templates are per-manufactured elements you can quickly place into your video to save yourself time, money and hassle on a project. Deciding on when to use templates versus crafting them on your own is the same as it is with stock footage: what are the needs of the project? Animating and rendering a motion graphic takes time, and if you’re staring down a deadline, but need something to push your video above it’s current quality, using a graphic template is a great idea. If you choose to go the template route, there are some great places to buy them from with a variety of choices to fit nearly any need you have:

When to Say ‘No’

Budget and time constraints aren't the only determining factors in using stock footage and templates in a video. It also comes down to whether or not it works in the context you're using it for. If the entirety of the video is set in a posh metropolitan environment, using stock footage of a rural road wouldn't make much sense. Beyond continuity, it’s also essential to make sure shot styles are matching up. Stock video clips may not always match the quality of footage you've shot yourself, making it look strikingly different from the rest of your video. The last thing you want is for viewers to recognize what’s stock and what’s not. It’ll take them out of the experience and lower the overall quality of your video. Those may seem like fairly obvious examples, but they’re the sort of things you have to think about when using anything from stock. The biggest risk you run with templates (which can also apply to footage) is overuse. Utilizing the same graphic multiple times isn't necessarily bad, but when you’re using it for every project, it’s not good. Viewers will recognize the pattern and feel you’re being lazy, while clients will not feel like they’re getting their money’s worth. Say you’re working on videos for two clients, both of which are selling a beverage. Imagine how they’d feel seeing their brand being used in the exact same graphical template as a potential competitor. It’s not a situation they’d be happy with, and likely wouldn't choose to give you any more of their business.

Looking for Affordable Stock Videos market: 

Our aim is to empower today’s video storytellers with footage from the world’s most exciting and relevant shooters — Stock Videos Market, Buy and Sell Media. Our rapidly growing library includes the web’s largest collection of royalty-free video and a fast-growing set of customizable After Effects projects.
Stock Footage Market provides high-quality footage for use in professional television and web-based advertising work, brand and corporate videos, editorial and documentary settings, interactive web sites, video games and mobile applications.
This library of Stock Footage Market is owned by Stock Videos and AE Templates Store, Together they have provided Stock Footage Marketplace to the new customers around the world at a very affordable price. We have provided After effects Projects and Video Production Facilities to many companies all around the world. Stock Footage Market, also provides Stock Videos, After Effects Projects & Templates and Audio files.
If you own some Stock Footage or would be interested in learning how to create video like the Stock Footage in this archive, go to the contact us page and send us an email.

Become an author
Stock Footage Market offers artists one of the best deals in the industry: they have the liberty to set the prices for their work, and earn 75% of each sale – significantly higher than the alternatives. Our contract is non-exclusive, and artists retain full rights to their work. If you have professional quality stock media, we’d love to represent it! Find out more about selling Media on Stock Footage Market.

With prices starting at just $2 for motion graphics, After Effects Project Files and $5 for video, pro-quality stock content is within reach for media makers everywhere. Prices on Stock Footage Market tend to be the lowest in the industry, because they are set by the artists themselves, who earn a much higher percentage than they do elsewhere.

Preview, purchase and download full resolution content with just a few clicks. No waiting for discs or tapes to arrive, and no complicated licensing process. Buy exactly what you need and get to work.

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Great Tools When Used Wisely

Stock footage and templates are amazing tools that save you oodles of time and money, while allowing you to feature elements in your videos that might otherwise be impossible. They add to the quality of your work, which can lure in new customers. It’s important, however, to be sure the use of stock elements in a particular video is appropriate. Used successfully, stock footage/templates can elevate your business, but if you’re not careful, they could cost you dearly.

Finding What You Need

Not all stock footage and templates are created equal, and if you've decided to use these amazing tools in your videos you need to be discerning in your choices. The Internet is riddled with people selling stock footage and it’s important that you know what you’re getting before making that purchase. Don’t waste money on footage sight unseen; going with a seller who offers video previews is always a bonus. This way you can make sure the footage you’re buying is what you actually need. The same holds true for graphics templates, but with those, it’s also important to make sure you’re buying templates you can manipulate. It’d be horrible to purchase a template that’s too complicated for you to figure out quickly, or your software simply can’t take advantage of it. If you’re on the hunt for good stock footage, these are some good places for you to find them: The bottom-line here is that when it comes to After Effects Projects and Templates and Stock Footage, it pays to shop around and find exactly what you need.